Iceberg Technology

  SEO Expert Working knowledge of search engine optimization practices

  Outstanding ability to think creatively, strategically, and identify and resolve problems

  Habituation with Google analytics, knowledge of ranking factors and search engine algorithms

  Strong organizational, time management, and analytical skills

  Prior experience in content marketing, content growth and SEO

Reviewing and analyzing client sites for areas that can be improved and optimized

Reviewing and analyzing client sites for areas that can be improved and optimized Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Preparing detailed strategy reports Track, report, and analyse website analytics and campaigns Identifying powerful keywords to drive the most valuable traffic Perform ongoing keyword discovery, expansion and optimization Work with the development team to ensure SEO best practices are properly implemented on newly developed code Writing powerful calls-to-action to convert visitors Filling websites and other content with effective keywords Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Writing effective SEO content for blogs, websites and social media accounts Developing link building strategies Analysing keywords and SEO techniques used by competitors Compiling and presenting SEO guidelines