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  Developing marketing strategies for new products Organizing promotional events and coordinating day-of deliveries and staffing Leading and training a team of Marketing Associates Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales Identifying potential new markets and creating a plan to enter the market Partnering with product development and buying teams to estimate product demand Brainstorming fresh advertising ideas with senior management

A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing campaigns to promote business products and services and hiring and training department, employees.